In the highly competitive industry landscape, client retention is extremely crucial to maintain an edge over competitors and to survive and grow. While gaining new clients is essential, and indicative of a CPA firm’s growth, it is costly and requires more time and effort than what goes into retaining the already-made client base. However, not every firm understands the importance of client retention, and failing to do so thus, affects them adversely and leads to damage in the long run. In this e-book, we offer insights into some of the top
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